In the post epidemic era, the "two festivals and one competition" stimulated the enthusiasm of overseas market consumption; Cycling craze and fitness boom drive relevant categories to keep warming up; One sign of the gradual recovery of the global manufacturing industry is that Chinese excavators are popular; Under the shadow of the energy crisis, China PV is spread on the popular roofs of Europe... Alibaba International Station's September Global Procurement Festival is in full swing. Alibaba International Station is known as the "Double 11" in the foreign trade industry, and is often regarded as the vane of global buyers' procurement demand. The cross-border index of the September Procurement Festival released a few days ago has combed many new consumption trends in overseas markets.
The "Double Festival" represented by the traditional Christmas and "Black Friday" in the West is the strongest consumption node in the overseas market in the second half of the year. During this period, consumers are more inclined to "buy high quality at low price" and pay more attention to IP creativity and flexible customization. At the same time, the "first match" potential of Qatar World Cup representatives should not be underestimated. The demand for event related clothing and customization is growing rapidly, and the products are mainly sold to host countries in the Middle East, South America, Southeast Asia, Europe and other regions with a large fan base.
The global cycling market may be hot for years under the background of low carbon travel plus government subsidies in Europe and the United States. Made in China, which has more than half of the world's production capacity, has been fully utilized to serve this demand, while the demand for electric bicycles and electric scooters in South American countries' cycling market is even stronger.
In the fitness market, the global fitness users continue to grow, and it is estimated that the number will exceed 1.3 billion in 2023. In the United States, the largest fitness demand country, one tenth of the population is practicing yoga, and yoga mats, foam shafts and other commodities continue to boom.
The cross-border index of the procurement festival in September shows that in the future, the global fitness market, business to home, miniaturization and intellectualization have become a general trend, and China, as the world's largest supplier of fitness equipment, will seize the opportunity well. In addition, the fishing market is also heating up and will enter the peak season by the end of the year. An interesting perspective is that China's fishing gear exports account for 80% of the world's total exports, more than half of which are made in Weihai.
With the global manufacturing industry warming up, the demand for food machinery, plastic machinery, machine tools and so on continues to increase. Among them, the laser welding machine made in China has become a popular product in the United States, Brazil, Russia and other markets with its advantages of pollution-free, high precision, fast speed, etc.
The continued high international commodity prices have brought about increasing demand for agricultural machinery and mineral machinery. In 2022, the export of agricultural machinery will increase by 31% year on year. The oil presses made in China have high oil yield and are widely used for raw materials, especially in Asian and African countries.
In addition, the increase in infrastructure investment by governments of various countries to stimulate the economy has stimulated the strong demand for construction machinery, building materials machinery, etc. The buyers of construction machinery are mainly concentrated in the "the Belt and Road" countries, and the goods tend to be small-scale automation. Small excavators of less than 3 tons are very popular in Brazil, Indonesia and Vietnam. With the maturity of domestic substitution of core components such as engines and hydraulic components, excavators have become the products with the most international competitive advantages made in China.
In terms of building materials for home decoration, the renovation of overseas home decoration has become a hot trend. Nearly 80% of the houses in the United States have more than 20 years of housing age, and nearly 50% of the houses have more than 40 years of housing age. Chinese building materials manufacturers with overseas engineering capabilities will become the biggest beneficiaries of this business opportunity.
Affected by the soaring prices of natural gas, electricity and other energy sources, the distributed photovoltaic and wind power complementary systems have become the mainstream demand in the European market, and the sales of household energy storage systems have risen rapidly under the subsidy policy. As roof photovoltaic is not limited to land and its development conditions are relatively convenient, Spain, France and other countries have successively introduced policies and measures such as government subsidies, tax reduction and fee reduction, and accelerated grid connection approval to encourage the development of roof photovoltaic.
The European market has huge potential for roof photovoltaic, which is expected to become an important growth pole of the photovoltaic industry. The cross-border index suggests that domestic new energy businesses should pay attention to improving the service capability of the whole link, improve product certification in the mainstream markets in Europe and the United States, and overseas after-sales installation and maintenance capabilities should be added.
In addition, with the popularity of new energy vehicles, lithium batteries are also speeding up to sea. In the first half of 2022, China's lithium battery exports grew by 75.3% year on year. The United States is the main market for China's battery exports, with a year-on-year growth of 101.35%.
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