In the face of the epidemic, cross-border e-commerce businesses in Guangzhou are bucking the trend, and exports are growing against the trend

release time:2020/7/8

Under the epidemic, Guangzhou Haohengtong Trading Co., Ltd. took the lead in tasting the benefits of market procurement trade.
Clothing, accessories, non-medical protective masks and other items exported by the company have been packed and packed, and are ready to be shipped to more than 60 countries and regions along the "One Belt And One Road". So far this year, the value of exports has exceeded 40 million yuan.
As a new form of foreign trade, market purchase trade opens up a new way for small and medium-sized enterprises to enter the international market by means of market gathering, classification, customs declaration and duty-free without tickets.
From January to May, The export of Guangzhou reached 191.53 billion yuan, up by 0.1% compared with the same period of last year. There were over 10,000 registered enterprises in the pilot procurement market in Guangzhou, accounting for nearly 30% of the city's total export, which became an important driving factor for Guangzhou to maintain steady export growth during the epidemic.
The epidemic is still spreading around the world, the world economy is in serious recession, and China's foreign trade environment has become grim and complex. After experiencing the domestic pressure of orders and no orders in the first half, and the international challenge of orders and no orders in the second half, Guangzhou, the commercial capital for thousands of years, is seizing new opportunities to cultivate new growth points.
In particular, a large number of foreign trade enterprises have made full use of the tax policy, responding to the new situation of foreign trade rapidly by shifting production and sales, and accelerating the development of new foreign trade forms such as market purchase trade and cross-border e-commerce.
Guangzhou tax authorities set up a "chief tax service officer" to deliver policies and services to foreign trade enterprises
One day to receive a tax refund
After the outbreak of the epidemic, some countries imposed tariffs on imports from China, and a few countries suspended the import of some Chinese goods.
"The company's export delivery cycle has been extended, domestic sales have declined, and the inventory backlog value has reached 750 million yuan." Mingchuang Youpin Group is a well-known private enterprise in Guangzhou. The company has more than 4,200 stores in 93 countries and regions around the world with more than 24,000 employees. Zhang Saiyin, executive Vice President of the group, said that due to the impact of the epidemic, the company's rent, salary and other expenses are huge and the financial pressure is great.
Capital chain is the lifeline of an enterprise. In order to further support the development of export enterprises, a series of policies have been introduced in Guangzhou, such as raising export tax rebate rate on a large scale, speeding up the process of tax rebate and "allowing for shortage".
Reporters from Outlook News Weekly have learned that guangzhou tax authorities have also introduced 15 tax measures to support epidemic prevention and control, and 10 tax measures to support the resumption of work and production, such as "on-call review" of export tax rebates, foreign trade enterprises to apply for tax rebates several times a month and other targeted measures.
"In the past, export tax rebates were filed once a month, but now the tax authorities allow us to apply for them multiple times a month and have even put us in the 'on call' contact group. After we complete the filing online and send a letter to the group, the tax officials will immediately start the audit and receive the refund within a day or even the same day." In the past few months, Mingchuang received more than 100 million yuan in export tax rebates, which, according to Zhang, "has been really useful in easing financial constraints."
From January to June, Tax authorities in Guangzhou handled 25.017 billion yuan of tax refund (exemption) for more than 7,000 export enterprises, with the average processing time of tax refund less than five days.
At present, zhang's "on-the-go" contact group has 182 enterprises, and the average processing time of tax refund has been further reduced to 1 day.
Old foreign trade of the new track
"The international market is sluggish, logistics is blocked, the company's overall foreign trade business is down 20% year on year, and traditional offline marketing is already struggling."
As the backbone of China's dry battery industry, tiger battery group mainly sells its products to Africa, the Middle East and other countries and regions along the "One Belt And One Road". In recent years, the group has developed new markets in the Philippines and set up a demonstration center with local agents in Manila to provide a new platform for product expansion, but it was not prepared for a sudden outbreak.
"We take a 'one country, one policy' approach to the actual sales in different countries, and use high value-added products to help us expand the market and move up." Zhou Songyi, deputy general manager of Hutou Group.
"In the 'cloud' mode, the advantages of traditional enterprises participating in exhibitions are erased, and the products need to be repackaged in a standardized, templated and unified platform. Besides, the time difference and living habits of each sales area need to be taken into account comprehensively, which tests the comprehensive ability of livestreaming personnel." In Zhou songyi's opinion, the Canton Fair is both an opportunity and a challenge for enterprises, which also need to make positive and accurate responses to different regional customers, different products and tax policies.
In order to help the enterprise to seize new opportunities, the tax authorities in guangzhou ", "online and off-line way, from the aspects of exhibition, help to promote participation, open" Canton fair tax service "live special column and the fair taxation service policy propaganda, help the exhibitors convenient one-stop knowledge of relevant foreign trade export tax preferential policies, good foreign trade turnaround.
"During this year's exhibition, more than 1,000 new and old purchasers from One Belt And One Road countries came to visit the exhibition for negotiation, accounting for about half of the company's total purchasers. The Fair is over, but for us, 'Cloud live' has just begun." Zhou introduced that within 10 days of the exhibition, more than 3,500 people visited the hutou battery broadcast room, and signed an order of 18 million US dollars, exceeding expectations.
New business forms force innovation and transformation
"During the epidemic, export orders became more scattered, while the market procurement trade was convenient and efficient to adapt to the current situation. Our company adopted this new approach, and the overall export volume actually increased compared to the same period last year." Guangzhou Hao Hengtong Trading Co., LTD. Director Luo Runing said.
Luo said that in customs clearance, foreign exchange settlement and taxation, relevant departments provide convenient services, enterprises can through the international trade "single window" online market procurement trade registration, export declaration and other matters, so that market procurement trade more small and micro enterprises welcome.
During the epidemic, more people choose to shop online, which increases the consumption potential of cross-border e-commerce and poses new challenges to cross-border e-commerce online platforms.
Guangzhou Cross-border E-commerce Co., Ltd. is committed to cross-border e-commerce O2O project operation. Referring to the impact, Chairman Weng Jianmiao said, "Now we are adjusting our business strategy. We have not only started the import wholesale business, but also launched cross-border e-commerce pharmaceutical retail projects in response to customers' demands."
According to the "single window" filing data of international trade, currently there are 2,300 cross-border e-commerce enterprises in Guangzhou, with more than 180 million declaration lists. The growth rate of cross-border e-commerce retail trade increased from -2.8% in January-April this year to 2.8% in January-May, with the total import and export volume reaching 13.98 billion yuan. The unique advantages of cross-border e-commerce against the trend play a positive leading role in the innovation and development of foreign trade, and also encourage more traditional foreign trade enterprises to go online for transformation and upgrading.
In order to adapt to the rapid development of cross-border electricity situation, guangzhou tax department to form a specialized service team, coach related enterprises enjoy cross-border electricity retail export goods tax, the tax rebate policy, verification collection and income tax policy, combined with the enterprise tax administration level, enterprise shall manage the listing of the cross-border electricity suppliers, give preferential service, help release more development potential of new forms of foreign trade.
"As an important macro-economic control method, taxation plays a positive and important role in stabilizing foreign trade," said Wang Yiping, party secretary and director of guangzhou Tax Bureau under the State Administration of Taxation. In the battle against the epidemic, Guangzhou's tax authorities will shoulder the responsibility of the tax authorities, and go all out to tide over the difficulties with foreign trade enterprises, so as to contribute tax resources to promote the stability and quality of foreign trade.

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